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Ramadan is kind of a big deal in the Middle East. Even non-Muslims change their habits out of respect for their fasting friends. I do my best to not cook that delicious-smelling turkey around my fasting roommate, but others go all out and promise to fast with their Muslim friends and colleagues. 

But have you tried going without food and water all day? It's pretty freaking hard. 


So, we wanted to give people a little extra motivation to fast with their friends during the holy month by donating 100 dirhams to charity for every day a non-Muslim fasted during Ramadan. 

Throughout the month, we shared videos of participants and reposted content to help inspire others to take up the challenge. 

Design Director: Irfan Ghani

Creative Director: Cristiano Tonnarelli

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