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Etihad Airways asked us to come up with a Tom-Cruise-level stunt to announce their partnership with Mission: Impossible Dead Reckoning - Part One. 

We decided to bring the iconic Mission: Impossible theme song to the skies with a stunt that had never been done before, not even by Tom Cruise. 

Our video got more than 55 million views in under a week and dozens of comments claiming it was faked. But it wasn't. Our skydivers actually played the song while free-falling at 130mph. Check out the behind the scenes to see how we did it.

Associate Creative Director - Art: Dennis Silveira

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