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​In the Middle East, millions of accomplished women are officially labeled "housewife" on their visas, documents, and official forms. Many of these women are PhD holders, entrepreneurs, and C-suite executives who have had this label hold them back personally and professionally. 
 

As a brand that's all about women's empowerment, L'Oréal Paris set out to retire this label and change the cultural norms around it. 

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A big ask. That we weren't afraid to tackle with a campaign that continues to grow and evolve to this day.

 

 Awards - 1 Bronze Cannes Lion, 8 Cannes Lion Shortlists

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