It's like coffee for kids.
Kids shouldn't terrorize travel. Tantrums on plane trips are a nightmare for not only parents but everyone around them. In an effort to combat the collective headache, Mott's teams up with United Airlines to offer free family movies and care packages at the seats of families with young kids.
Parent's need roadtrip relief, from fighting, cranky, and confined children. Mott's placed vending machines at rest stops that would dispense Mott's in addition to road trip bingo.