To up the glam factor for Stearns & Foster, we partnered with Jetsetter to give away a once-in-a-lifetime vacation and a luxurious Stearns & Foster mattress. We publicized this contest by crafting a beautiful social campaign that tied together travel and mattresses - a feat easier said than done.
AD: Amy Wong
Fans were driven to a landing page to upload their entry and browse others.
We announced the winner on our social channels and revealed the top 10 in a facebook album.